Happy Valentine’s Day!
What is up with Google Ads &
LSA Ads Leads. . .
Are your leads declining as your spend is increasing? You are not alone. There is
more competition in every category so the cost/click has gone up exponentially over the last year. Google Ai (Gemini) has been capturing traffic and redirecting users to DIY options and articles. Today, more than ever, you need to niche market when you run paid ads. Try reducing your keyword list to just terms that convert.
Consider dropping out of “Search Ads” and and use lower cost “PMax
Ads” to deliver your message to more consumers. Getting more conversions is the goal. Let PMax behavior based ads chase your visitors across multiple platforms for a fraction of the cost/click and generate more customers without overspending on Ads.
If you are using the LSA (Local Service Ads) you need to notate every lead in the platform. Mark quality, and for charged leads, mark all as “booked.” This will allow the LSA platform to view you as a more credible company and you will get more leads. Ai is making the decisions so weight the odds in your favor. You cannot game the system, but the system is a game you can win with a little extra effort!
Need help? Please reach out! We can run an audit and help you get your ads account/s into better shape. You can pay for the audit time and not have Google Ads management. We are here to help you succeed!
Albany NETWORKING 📅 Events
Thursday Feb 5th 5:30pm-7:30pm
Glennpeter Jewelers is hosting a night to Support:
Racers 4 Autism, a 501(3)c Charity
Glennpeter Jewelers is generously hosting us for a relaxed, welcoming night of community, food, raffles, and connection. This will be a room full of good humans who care about making a difference — even in small ways that add up to something big.
Entry is $25 per person, and here’s how you can do it:
- Pay cash or check at the door (checks payable to Racers 4 Autism), or
- Register and pay online via Eventbrite (small processing fee applies):
- 👉 Get Tickets
Albany Job Fair 2026 Dates:
April 22, May 13, June 19, July 14, Sept 9, Oct 7 in Lathem & Nov 14 at ESP
Need Updates to Your Website for Q4?
Is it time to make adjustments? Do you need a redesign or to update your site with new logo/colors? Ready to add video? An App? Chat service? Visitor Tracking? When was your last SEO review/update? You should be looking at your overall site performance at least once a year and check on all devices.
Free analysis and recommendations are always just a phone call or click away!
If you would like to schedule an appointment: Initial 30-minute consults (call or Zoom) are offered at no charge. This will help you decide if we are a good fit for your next steps.
Enjoy the Sunshine!!
Darcy 🙂
