Google Grants

Google Ads Grants

Google Ad Grants equips nonprofits with up to $10,000 USD per month of free search advertising. Connect people to your cause with ad grants.

Your non-profit must meet eligibility requirements and the application process takes 1-3 business days. You will need a TechSoup account to complete the application process. Once approved you will be allowed to advertise on Google under the Grant provided. There are no actual funds involved, the Grant is a credit allowing you to advertise on Google for up to the limit of the monthly allowance of $10,000.

Professionally Campaign Set Up includes:

Keyword Research: Keywords are the foundation of all ad campaigns. Research and industry terms are contrasted with actual search queries to determine the best keywords.
Ad Scripting: Create appropriate ads based on keywords, titles, and descriptions, ensuring that the ad copy is reaching the target audience.
Ads Acccount Management (recommended): Ad monitoring, tracking, and recommendations: Weekly monitoring of all keywords, ads, placement, bid price, and ad/campaign updates

Google Grants Application and Account Set Up Investment: $695

The Process Includes Search Ads Campaign Set Up per Google Grant Guidelines and Budget

Account Management & Reporting: $195/month (optional/recommended)