Spring

Getting More from Your Google Ads when click costs are climbing. . .

You need to be proactive with your Google Ads to make sure you are getting the highest ROI for your spend.

#1 Connect your GMB Page (Google My Business) to your Google Ads Account (log into ads, go to Assets, select Locations and connect). View step by step instructions

#2 Connect your Google Analytics (log in, go to Admin, Product Links, Select Google Ads Link and connect!). View step by step instructions

#3 Get Click Fraud Click Fraud Protection – in most cases for less than $20/month you can block the bot traffic, competitors and AI from clicking on your ads Learn More

#4 Install Visitor Tracking Software so you know who is clicking on your ads and actively add them to your email marketing. Learn More

#5 If you are self-managing, consider a professional audit to make sure you are not losing budget to poor quality keywords, audiences or ads. Learn more

If you are not sure what you are doing, please schedule an audit or zoom time to reveiw what you are doing so we can help you get the most out of your ads!

ai

Albany 📅 Events

Courtesy of The Strategic News by Mike Marcellus Sign up here

🤝 6/25 Albany Career Fair & Networking Event. New York Career Series (Register)

🤝 7/7 BSBPA July Networking Breakfast: The Performance Sanctuary (Register)

🤝 8/19 Business Networking Breakfast & AI Workshop (Register)

Albany Job Fair 2026 Dates:

June 17, July 15, Sept 9,
and Oct 7 at HIE Latham
& Nov 7 at Empire State Plaza

Need to Refresh Your Website?

Is it time to make adjustments? Do you need a redesign or to update your site? Do you have a new logo/colors? Ready to add video? An App? Chat service? Visitor Tracking? When was your last SEO review/update? You should be looking at your overall site performance at least once a year and check your site display on all devices.

Free analysis and recommendations are always just a phone call, text or click away!



If you would like to schedule an appointment: Initial 30-minute consults (call or Zoom) are offered at no charge. This will help you decide if we are a good fit for your next steps.

Enjoy the Sunshine!!

Darcy 🙂